Launch KC is a KC strategic initiative designed to attract and develop IT entrepreneurs and professionals to the thriving information technology community in the Crossroads Arts District and throughout Kansas City. "This is where IT start-ups take off," said Mayor James. Launch KC was conceived this year through public-private collaboration on the Mayor's Bi-State Innovation Task Force and developed under the leadership of the Mayor's office, the Economic Development Corporation (EDC) of Kansas City and the Downtown Council (DTC) of Kansas City. The current Launch KC task force is a team of civic leaders, economic developers IT entrepreneurs, and communication industry experts.

"Launch KC will help fuel interest in Downtown from both start-up entrepreneurs and expanding tech companies. It's about attracting more companies with a vision for an emerging silicon prairie right here in Downtown." "Downtown is blossoming into a creative crossroads that beckons creative, innovative entrepreneurs – from start-ups to industry leaders; from high tech to high touch – building the kinds of businesses that excel with the best minds in America," said Ron Coker, chairman of the Downtown Council. "We are starting to see interest from businesses that want to connect to the energy of Downtown."